Master the complete financial picture: subscription costs, hidden carrier fees, usage-based charges, and rebilling strategies to maximize agency profitability.
Extended 30-day trial (normally 14 days)
Choose the right plan for your agency's growth stage
Beyond the subscription: carrier fees, storage costs, and automation charges you need to budget for
$0.675 per 1,000 emails
$2.50 per 1,000 verifications
$0.0083 per segment
$0.003-$0.0065 per segment
$4-$15 one-time
$1.15/month
$2.15/month
$0.13 per minute
$97/month per sub-account
$0.01 per execution
$10-$100/month
$0.0005 per min/month
$59/month
$49/month
$10/month
Critical TCO Factor: Beyond GHL's base SMS rate ($0.0083/segment), carriers (AT&T, Verizon, T-Mobile) charge additional passthrough fees of $0.003-$0.0065 per segment. For high-volume users sending 100K messages/month, this adds $300-$650 in unexpected costs.
Strategy: Budget 40-80% more than base SMS rates for true TCO calculation.
Storage fee: $0.0005 per minute per month (continues accruing monthly). 10,000 minutes = $5/month initially, but grows to $60/month after 12 months if not managed.
Mitigation: Auto-delete recordings older than 90 days
Replace volatile $0.01/execution fees with fixed tiers: Starter ($10 for 10K executions), Pro ($50 for 100K), Enterprise ($100 for 500K).
Benefit: Predictable budgeting for heavy automation users
Monthly TCO = Base subscription ($97-$497) + LC Email ($0.675/1K) + LC SMS (base $0.0083 + carrier $0.003-$0.0065 per segment) + Phone numbers ($1.15-$2.15 each) + A2P/10DLC fees + AI services + Workflow costs + Storage fees + Optional add-ons
💡 The Unlimited plan ($297) allows cost recovery only. The Pro/SaaS plan ($497) enables full profit markups on all usage fees.
No hidden fees. Understand exactly what you'll pay with our detailed breakdown of base plans and usage costs.
Learn how to leverage SaaS Mode and markup capabilities to turn GoHighLevel into a revenue-generating machine.
Evaluate GoHighLevel against alternatives like ClickFunnels, Kartra, and ActiveCampaign to make informed decisions.
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Digital Marketing Analyst | Founder of NetPartners.Marketing
He drives growth for agencies and service businesses using HighLevel automation, AI-driven CRM, SEO, and affiliate-led revenue systems.
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